Top 13 Affiliate Marketing Tools to Boost ROI in 2025
Powering Growth with Affiliate Marketing Tools
In today's competitive digital landscape, savvy businesses are constantly seeking innovative ways to expand their reach and drive revenue. Affiliate marketing stands out as a high-ROI strategy, leveraging a network of partners to promote your products or services in exchange for a commission. But to truly unlock the potential of affiliate marketing, you need the right tools. That's where affiliate marketing tools come into play, providing the infrastructure to manage, track, and optimize your programs efficiently.
This guide will walk you through the 13 best affiliate marketing tools available in 2025, covering both free and paid options suitable for SaaS founders, Shopify store owners, and solopreneurs. We'll delve into their key features, pricing, and why each might be the perfect fit for your business, ultimately showcasing how a comprehensive solution like TrackReward can offer unparalleled value.
What to Look for in Affiliate Marketing Software
Choosing the right affiliate marketing software is crucial for the success of your program. Here are key factors to consider:
- Tracking Capabilities: Accurate, real-time tracking of clicks, leads, and sales is non-negotiable. Look for robust attribution models and cookie-based tracking.
- Commission Management: The ability to set up flexible commission structures, including recurring commissions, tiered payouts, and bonuses, is essential.
- Affiliate Management: Tools for easy affiliate onboarding, communication, and performance monitoring are vital for nurturing your partner network.
- Reporting & Analytics: Comprehensive dashboards and detailed reports provide insights into program performance, helping you optimize strategies.
- Integration: Seamless integration with your existing e-commerce platform (like Shopify) or billing provider (like Stripe) is key for smooth operations.
- Fraud Prevention: Robust fraud detection tools protect your program from malicious activities and ensure legitimate payouts.
- Scalability: The software should be able to grow with your business, handling increasing numbers of affiliates, campaigns, and traffic.
- Customization: The ability to brand your affiliate portal and customize referral links creates a professional and personalized experience.
- Pricing & Value: Consider the overall cost versus the features offered, looking for transparency and a good return on investment.
Top Affiliate Marketing Tools for 2025
Here's our curated list of the leading affiliate marketing tools, designed to help you boost your ROI:
1. TrackReward
TrackReward is a comprehensive affiliate marketing tool designed specifically for subscription-based and SaaS companies, offering a user-friendly interface and powerful features to manage and optimize referral programs. Its seamless integration and comprehensive tracking capabilities make it an excellent choice for businesses aiming for scalable growth.
- Key Features:
- Real-time Insights: Access real-time analytics and reporting to track program performance instantly.
- Flexible Commissions: Set up various commission structures, including target bonuses and signup bonuses, to incentivize affiliates.
- Fraud Prevention: Safeguard your program against fraudulent activities with robust fraud management tools.
- Seamless Integration: Easily integrates with Stripe for secure payments and offers SDK/API for custom integrations.
- Scalability: Handles unlimited website visitors, campaigns, and team members.
- Customization: Customize affiliate signup pages and dashboards to match your brand.
- Coupon Code Tracking: Track sales generated through coupon codes for accurate attribution.
- Pricing:
- Starter: US $29/month (up to $5,000 monthly revenue, 10,000 visitors, 200 affiliates, 3 campaigns).
- Professional (Most Popular): US $79/month (up to $15,000 monthly revenue, 25,000 visitors, 500 affiliates, 5 campaigns).
- Enterprise: US $129/month (unlimited revenue, visitors, affiliates, campaigns).
- Free 3-month trial available on all plans.
- Why it's a good choice: TrackReward's value-packed pricing, especially with its free 3-month trial, offers a risk-free way to implement a robust affiliate program. For example, a growing number of SaaS brands use TrackReward for its efficient management features and personalized marketing options, ensuring they can easily track leads and sales without extensive coding.
2. Rewardful
Rewardful is a powerful affiliate and referral program software designed specifically for SaaS businesses using Stripe or Paddle. It simplifies setting up and managing affiliate and referral programs, allowing SaaS businesses to track commissions, referrals, and discounts easily.
- Key Features: Stripe and Paddle integration, customizable affiliate portals, real-time analytics.
- Pricing: Rewardful offers plans based on your monthly recurring revenue (MRR) generated through affiliates, starting from $29/month for up to $1,000 MRR, scaling up for higher revenue tiers. They also offer a free trial.
- Why it's a good choice: Ideal for SaaS businesses already using Stripe or Paddle, providing a streamlined experience for subscription-based models.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Rewardful (Starting Tier) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | ~$29/month |
| Annual Price | N/A | N/A | N/A | Varies by MRR |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Up to $1,000 MRR |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | Yes |
| Key Differentiator | Comprehensive features, customizable branding, fraud prevention | Focused on SaaS/Stripe/Paddle integration for subscription businesses | – | – |
3. Impact.com
Impact.com is a leading partnership management platform that enables SaaS companies to discover, manage, and optimize a wide variety of partnerships, including affiliates, influencers, and content publishers.
- Key Features: Automated recruitment, vast partner marketplace, multi-channel tracking, customizable attribution models, comprehensive fraud prevention.
- Pricing: Starter ($30/month), Essentials ($500/month), Pro ($2500/month).
- Why it's a good choice: Best for larger businesses or those looking for an extensive global network of partners and advanced partnership management features.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Impact.com Starter | Impact.com Essentials | Impact.com Pro |
|---|---|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $30 | $500 | $2500 |
| Annual Price | N/A | N/A | N/A | N/A | N/A | N/A |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified | Not specified | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified | Not specified | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified | Not specified | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified | Not specified | Not specified |
| Free Trial | 3 months | 3 months | 3 months | No | No | No |
| Key Differentiator | Cost-effective, real-time insights | Extensive partnership management, large network for broader affiliate types | – | – | – | – |
4. PartnerStack
PartnerStack is a leading affiliate marketing management software and SaaS affiliate network built specifically to help companies create and manage partner programs. It's designed for SaaS businesses, offering advanced partner search and a clean, intuitive interface for both merchants and affiliates.
- Key Features: Advanced partner search, automated recruitment, dedicated affiliate dashboard, partner marketplace.
- Pricing: Custom pricing, no free trial available.
- Why it's a good choice: Perfect for SaaS companies focused on building a robust B2B partner ecosystem and scaling their revenue through channels beyond traditional affiliates.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | PartnerStack (Custom Pricing) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | Contact for pricing |
| Annual Price | N/A | N/A | N/A | Contact for pricing |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | No |
| Key Differentiator | Transparent pricing, ease of use for SaaS and e-commerce | Designed for SaaS partner ecosystems, advanced partner search | – | – |
5. Tapfiliate
Tapfiliate is a cloud-based affiliate software known for its simplicity, ease of use, and high level of customizability. It's ideal for businesses that want robust tracking features and automated performance-based rewards, with integrations to major e-commerce platforms like Shopify and WordPress.
- Key Features: Real-time tracking, custom commission structures, automated performance increases, integrations with Shopify, WordPress, Stripe, and more.
- Pricing: From $74/month (billed annually). Plans include Essential ($89/month), Pro ($149/month), and Enterprise (custom). Offers a 14-day free trial.
- Why it's a good choice: Suitable for growing and mid-market businesses seeking flexible commission structures and easy integration with popular platforms.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Tapfiliate Essential | Tapfiliate Pro | Tapfiliate Enterprise |
|---|---|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $89 (billed monthly) | $149 (billed monthly) | Custom |
| Annual Price | N/A | N/A | N/A | $74/month (billed annually) | $119/month (billed annually) | Custom |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified | Not specified | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified | Not specified | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Unlimited | Unlimited | Unlimited |
| Campaigns | Max 3 | Max 5 | Unlimited | Unlimited | Unlimited | Unlimited |
| Free Trial | 3 months | 3 months | 3 months | 14 days | 14 days | 14 days |
| Key Differentiator | Stronger initial free trial, better pricing for equivalent tiers, and comprehensive tracking | High customizability, automated performance-based rewards | – | – | – | – |
6. Post Affiliate Pro
Post Affiliate Pro is a robust and highly customizable affiliate management software. It supports multi-tier affiliate programs, allowing businesses to reward affiliates for direct sales and for referring other affiliates.
- Key Features: Multi-tier commissions, advanced tracking and reporting, fraud detection tools, customizable branding for affiliate portals.
- Pricing: From $97/month. Offers a 14-day free trial.
- Why it's a good choice: Excellent for businesses with unique affiliate marketing needs, especially those looking to create a multi-level referral network.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Post Affiliate Pro (Starting) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $97 |
| Annual Price | N/A | N/A | N/A | N/A |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | 14 days |
| Key Differentiator | More affordable entry point, dedicated support | Robust, highly customizable, multi-tier affiliate programs | – | – |
7. Refersion
Refersion is a popular affiliate management platform designed for e-commerce brands selling through Shopify, WooCommerce, BigCommerce, and other platforms. It helps manage affiliate, influencer, and ambassador programs in one place.
- Key Features: Real-time affiliate tracking, easy integration with popular e-commerce platforms, automated payments, customizable sign-up forms.
- Pricing: Starting from $49/month (paid annually). Offers a 14-day free trial.
- Why it's a good choice: Ideal for small to medium-sized e-commerce brands looking for an intuitive platform with strong e-commerce integrations.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Refersion (Starting Tier) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $49 (billed annually) |
| Annual Price | N/A | N/A | N/A | $588/year |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | 14 days |
| Key Differentiator | Longer free trial, more scalable affiliate limits on lower tiers | Built for e-commerce, strong Shopify integration | – | – |
8. Trackdesk
Trackdesk is a robust and modern affiliate software suitable for businesses of all sizes, offering a free plan up to $1,000 in monthly affiliate revenue. It boasts unlimited clicks and 100% tracking reliability, integrating seamlessly with Stripe, Wise, PayPal, and WooCommerce.
- Key Features: Reliable tracking, bulk auto affiliate payouts, effortless affiliate management, report builder, unlimited partners.
- Pricing: Free plan available (up to $1,000 revenue), paid plans start from $67/month. Offers a 14-day free trial.
- Why it's a good choice: A budget-friendly and user-friendly option for startups and small to medium businesses just starting their affiliate programs, with transparent value-based pricing.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Trackdesk Free | Trackdesk Paid (Starting) |
|---|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $0 | $67 |
| Annual Price | N/A | N/A | N/A | N/A | N/A |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Up to $1,000 | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Unlimited clicks | Unlimited clicks |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified | Unlimited |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified | Not specified |
| Free Trial | 3 months | 3 months | 3 months | N/A (Free Plan) | 14 days |
| Key Differentiator | More robust initial features for SaaS/subscription at $29 | Offers a free plan for low revenue, intuitive for beginners | – | – | – |
9. Trackier
Trackier is an affiliate marketing software known for its budget-friendly plans and a focus on campaign management. It offers a 30-day free trial for all premium plans.
- Key Features: Performance marketing, campaign management, real-time analytics.
- Pricing: Pricing available upon request. Offers a 30-day free trial.
- Why it's a good choice: Good for businesses looking for a cost-effective solution with a focus on detailed campaign tracking.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Trackier (Custom Pricing) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | Contact for pricing |
| Annual Price | N/A | N/A | N/A | Contact for pricing |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | 30 days |
| Key Differentiator | Clear pricing structure, strong focus on SaaS/subscription needs | Budget-friendly focus on campaign management | – | – |
10. Affiliatly
Affiliatly is an affiliate marketing tracking software that helps businesses monitor partner performance, clicks, and revenue. It allows for changing fee rates for different products, partners, or transactions.
- Key Features: Partner performance monitoring, customizable commission rates, and detailed statistics.
- Pricing: Starting from $16/month. Offers a free trial.
- Why it's a good choice: A cost-effective and easy-to-use option for small businesses that need basic affiliate tracking and management.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | Affiliatly (Starting Tier) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $16 |
| Annual Price | N/A | N/A | N/A | N/A |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | Yes |
| Key Differentiator | More comprehensive features like fraud prevention and detailed reporting | Very affordable for basic partner performance monitoring | – | – |
11. AffiliateWP
AffiliateWP is a reliable WordPress plugin designed for businesses running on WordPress. It helps manage affiliate programs directly from your WordPress dashboard.
- Key Features: Direct WordPress integration, real-time tracking, easy setup, various integrations with other WordPress plugins.
- Pricing: Starting from $149.60/month. Offers a free trial.
- Why it's a good choice: The ideal solution for WordPress-based businesses that prefer an in-house affiliate management system.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | AffiliateWP (Starting Tier) |
|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | ~$149.60 |
| Annual Price | N/A | N/A | N/A | $199.50/year (billed annually) |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified |
| Free Trial | 3 months | 3 months | 3 months | Yes |
| Key Differentiator | Cloud-based, universal integration, dedicated support | WordPress native plugin, best for WordPress-centric businesses | – | – |
12. UpPromote
UpPromote is a highly popular Shopify affiliate app, offering a user-friendly solution for merchants to expand their affiliate campaigns. It integrates directly with the Shopify admin, providing a seamless experience.
- Key Features: Shopify integration, free to start, various tools for campaign management, affiliate-level breakdowns, top-performing content/channels insights.
- Pricing: Free to install, with paid plans starting from $29/month.
- Why it's a good choice: An excellent option for Shopify store owners who want to start an affiliate program with a free tier and scale as their business grows.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | UpPromote Free | UpPromote Paid (Starting) |
|---|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $0 | $29 |
| Annual Price | N/A | N/A | N/A | N/A | N/A |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Not specified | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified | Not specified |
| Free Trial | 3 months | 3 months | 3 months | N/A (Free Plan) | N/A |
| Key Differentiator | More comprehensive for SaaS/subscription, broader integration options | Shopify native app, free to start for Shopify stores | – | – | – |
13. BixGrow
BixGrow is another highly-rated Shopify affiliate app that helps businesses set up affiliate and referral programs without requiring extensive technical experience. It’s known for its affordable pricing and efficient management of affiliates, influencers, and brand ambassadors.
- Key Features: Automatic sales tracking, custom branding, PayPal integration, bulk payouts, easy creation of custom affiliate programs.
- Pricing: Free to start (onboards up to 30 affiliates), paid plans from $14.99/month.
- Why it's a good choice: A budget-friendly and impressive app for smaller Shopify stores looking to build an affiliate program without significant upfront costs.
| Feature/Plan | TrackReward Starter | TrackReward Professional | TrackReward Enterprise | BixGrow Free | BixGrow Paid (Starting) |
|---|---|---|---|---|---|
| Monthly Price | US $29 | US $79 | US $129 | $0 | $14.99 |
| Annual Price | N/A | N/A | N/A | N/A | N/A |
| Monthly Revenue Limit | Up to US $5,000 | Up to US $15,000 | Unlimited | Not specified | Not specified |
| Website Visitors | Up to 10,000 | Up to 25,000 | Unlimited | Not specified | Not specified |
| Affiliates | Up to 200 | Up to 500 | Unlimited | Up to 30 | Not specified |
| Campaigns | Max 3 | Max 5 | Unlimited | Not specified | Not specified |
| Free Trial | 3 months | 3 months | 3 months | N/A (Free Plan) | N/A |
| Key Differentiator | Designed for SaaS and subscription models, robust fraud prevention | Very affordable starting price, easy setup for Shopify | – | – | – |
Why TrackReward Stands Out
While many affiliate marketing tools offer various features, TrackReward distinguishes itself by offering a robust and scalable solution with a clear focus on empowering SaaS and subscription-based companies. TrackReward's intuitive interface and seamless integration with platforms like Stripe mean you can launch and manage complex affiliate programs with minimal technical effort.
For businesses prioritizing efficient resource management and high ROI, TrackReward's comprehensive reporting (with 18 key data points) provides unparalleled real-time insights into campaign performance. Moreover, its robust fraud prevention tools and flexible commission structures ensure your investments are secure and your affiliates are highly incentivized.
Considering the value proposition, TrackReward’s pricing tiers (Starter at $29/month, Professional at $79/month, and Enterprise at $129/month with unlimited features) are highly competitive, especially when coupled with the generous free 3-month trial period. This allows you to thoroughly test its capabilities and experience its benefits firsthand without any financial commitment. For a SaaS founder or a Shopify store owner, investing in TrackReward translates to a logical choice, offering enterprise-grade features and scalability even at its most affordable plans.
Choosing the Right Affiliate Marketing Tool for Your Business
The "best" affiliate marketing tool ultimately depends on your specific business needs, budget, and growth stage.
- For Startups and Small Businesses: Consider tools with free tiers or low-cost entry points like TrackReward (with its 3-month free trial), Trackdesk, Affiliatly, UpPromote, or BixGrow. Focus on ease of use, essential tracking, and core commission features.
- For Growing SaaS and E-commerce Brands: Look for scalable solutions with advanced features like flexible commissions, robust reporting, and seamless integrations. TrackReward's Professional plan, Tapfiliate, Post Affiliate Pro, and Refersion are strong contenders here.
- For Enterprises and Large-Scale Programs: Platforms like Impact.com, PartnerStack, or TrackReward's Enterprise plan offer the comprehensive features, extensive networks, and high-level customization required for complex operations.
Regardless of your choice, ensure the tool aligns with your overall marketing strategy and provides the insights you need to continuously optimize your affiliate program for maximum ROI.
Conclusion
Affiliate marketing remains a powerful channel for driving sustainable growth and increasing revenue. By equipping yourself with the right affiliate marketing tools, you can streamline operations, empower your partners, and gain invaluable insights into your program's performance.
From free solutions for budding entrepreneurs to comprehensive platforms for established enterprises, the options are diverse. However, for SaaS and subscription-based businesses seeking a truly integrated, scalable, and value-driven solution, TrackReward stands out as the most logically suitable choice. Its blend of powerful features, user-friendly design, and competitive pricing ensures that you can effectively manage and optimize your affiliate program, ultimately boosting your ROI in 2025 and beyond.
FAQs
What is affiliate marketing software used for?
Affiliate marketing software is used to manage, track, and optimize affiliate programs. It automates tasks like affiliate onboarding, commission calculations, payment processing, and provides detailed performance reports, enabling businesses to efficiently run their referral programs and track their ROI.
Can I track coupon codes with affiliate marketing tools?
Yes, many modern affiliate marketing tools, including TrackReward, offer coupon code tracking capabilities. This feature allows businesses to attribute sales generated through specific discount codes directly to the referring affiliates, ensuring accurate commission payouts and a holistic view of campaign performance.
How important is fraud prevention in affiliate marketing tools?
Fraud prevention is extremely important in affiliate marketing tools to safeguard your program from fraudulent activities and ensure the integrity of your commissions. Robust fraud management tools help detect and prevent illegitimate clicks, leads, or sales, protecting your budget and maintaining trust within your affiliate network.
Do affiliate marketing tools offer real-time analytics?
Yes, leading affiliate marketing tools, such as TrackReward, provide real-time analytics and reporting. This allows businesses to monitor the performance of their affiliate programs as it happens, gaining immediate insights into clicks, conversions, earnings, and other key metrics to make timely optimization decisions.